Hospitality

Boutique hotel signage is the cherry on top of a beautiful sundae. With a higher, more architectural, design this type of signage most often reflects the character of the project. In this historical renovation, a school from 1921 in the heart of Grinnell, Iowa gets rejuvenated into a boutique hotel with thoughtful nods to its educational beginnings.

This historic theatre has a mission to create affordable, family-friendly movies and entertainment. The exterior signage is a nod to the past with a classic illuminated marquee style with a changeable message board. The community, a local board, history, and value engineering were all key pieces for the success of this project.

Bringing a signage partner on board early is important. In this hospitality project the early collaboration with the developer allowed the ability to see and solve potential architectural signage issues before they became a problem for the hotelier. A plan to win for everyone.

Grinnell College is undergoing a multi-year project to transform the campus’ landscape. The first phase of project began in Spring of 2017 with updates to the college’s golf course. The architect came to ASI with an idea.

Kum & Go convenience stores recently began an extensive rebranding process. To bring their new brand vision to life, ASI was tasked with taking conceptual marketing designs for the new stores and developing a complete architectural signage package.

ASI worked to create a very distinct signage system that showcases the overall brand requirements of The Flats, located in the historic Howard Street Apartment District on the fringe of downtown Omaha.

Illinois' OakBrook Park District, created in 1962, owns and maintains seven parks. The district desired a new building identification and wayfinding program that was both durable and flexible, but with a design to complement the park surroundings.