What is a Projecting Sign? Why Do Our Experts Love Them?
What is a Projecting Sign? It’s usually a double-sided sign that protrudes from the side of a building which means it’s viewable from 2 directions. Sometimes referred to as "blade sign" or “flag-mounted sign.”
If you ask any of our sign experts what their favorite sign type is, because we DO that type of nerd stuff, 9 out of 10 times it will be a “Projecting Sign.” Why is this our favorite? Because there’s SO much sign real estate to use, frequently they’re historic to match the building architecture, they’re usually high profile signs and they have a little more challenge than your typical exterior sign in both design and installation. Go big, or go home, right?
4 Expert Tips To A Great Projecting Sign
1. Thoughtful design for your projecting sign.
These are vertically oriented signs, not all brands can work on a tall slender sign. Your logo and/or name needs to be purposely designed to be vertical. Our design team, which includes Environmental Graphic Designers, bring their “A” game during the design concept phase. Design options are a MUST for both your team and our sign experts to move forward confidently. It’s good to try the graphics a few different ways, maybe making visitors turn their head sideways to read isn’t the best...but maybe it is?
2. Double-sided signage, double the fun.
The return on investment for this type of sign is phenomenal. You are able to represent your brand on BOTH sides, from TWO directions. Projecting signs are ideal for customer wayfinding and brand awareness from pedestrian and vehicle traffic. Our sign experts and design team work closely take all things design, code, and structural into consideration during the planning and design phases. Double sides also mean extra wind load which is assessed during production design, licensed engineers make sure the structure is appropriate for the environment.
3. Keep sign visibility at the forefront.
A projecting sign naturally has a great viewing distance, due to both the projection and raised elevation. However, the size, copy, and graphics may need to be larger in size to be properly viewed at the distance it needs to be. This is where your sign expert and design team bring important value in the planning and design phase for your projecting sign. Our teams consider elevation, the graphics, color and size to maintain the highest visibility for your sign.
4. Professional signage installation is key.
This can be a little trickier but with proper planning, it’ll be a breeze. Depending on the size, the mounting must tie into the building structure. Wind load effects projecting signs differently because of its glorious double-sidedness. Our install pros analyze the production designs, environment, and building with a pre-install site visit. This ensures all brackets and bracing are onsite on install day. Projecting signs need extra attention and sometimes more reinforcement than other types of signs. Many times, installation requires permits for temporarily blocking streets so boom trucks can work overhead with ease.
Boutique hotels come back to life with restorations and community minded people. Our sign team looks at a few of these hotels we've partnered on and share design intent and the importance of following ADA Guidelines for historic renovations of public spaces.
It’s the heart and soul of our sign business. Raised text and braille signage is where we got our start. Inclusion and accessibility is as much, or more, important as it was in 1985 when we started building signs in a garage.
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