Expert Profile: Carmine Giso
Boston Boy Makes a Great “Sign Guy” in the Windy City
For the Love of Signs
17 years ago I had this boss who was trying to get me to sell signs for commercial construction, and all I could think about were those red glowing exit signs. Then he showed me how signs were incorporated into an architectural plan, how design mattered, and how signs helped with wayfinding and ADA code compliance. I was intrigued. To this day, I still love to see how signage accentuates a space. It improves the aesthetic and it’s also functional.
Working with clients everyday is what gives me energy. Being able to bring expertise in products, and knowledge of sign codes makes it that much easier for my clients as they work through rebranding or a new building project. My greater Chicago area territory allows for a variety of projects including schools, hotels, healthcare, hospitality and senior living signage.
Love for Pushing Capabilities
I have a special place in my heart for donor recognition. To be able to help a client honor the people that helped literally BUILD their facility gives me joy. Also, with technology advances we can digital print on nearly anything. So pushing the boundaries of our capabilities is invigorating and finding products that help my clients stay on budget is key.
Love of Family...and a GOAT
Eh! What can I say, my wife and teenage sons keep me busy and so do my Patriots! I’m originally from Boston, and I’m a huge Patriots fan. My dog is even named after Tom Brady.
Love of Life
If I could go on an all expenses paid vacation I’d take my wife to Hawaii and find a quiet beach (preferably one of those black sand beaches I’ve heard about) and just watch the ocean! There’s not a lot of time or ability to do that in Chicago.
Boutique hotels come back to life with restorations and community minded people. Our sign team looks at a few of these hotels we've partnered on and share design intent and the importance of following ADA Guidelines for historic renovations of public spaces.
It’s the heart and soul of our sign business. Raised text and braille signage is where we got our start. Inclusion and accessibility is as much, or more, important as it was in 1985 when we started building signs in a garage.
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